网站seo优化关键词(郑州seo网站关键词优化)

SEM/SEO推广4年前 (2022)发布 cholin
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seo优化怎么做,网站seo优化,关键词seo优化,seo排名优化

第一步:找关键词(最好不要太热门);

第二步:确定关键词(包括长尾词语);

第三步:将你选定的关键词在百度、Google中搜下,看搜索结果是否都是大站,或者都是很牛逼的网站,那就放弃重选。

第四步:找百度首页排名好的网站,把排名快速提升它们网站优化方式看一遍,对照一下人家是怎么优化的,然后可以学着和人家一样的方法去操作优化,效果一定会好。

第五步:新站没有外链,外链无法控制,可以暂时不要发外链,先做站内的优化。站内优化先要布局,如:Title、description和keywords,因为之前keywords很多站长说被百度和谷歌屏蔽了,不计算在权重范围内,所以站长如果想主做百度和谷歌这两个搜索引擎排名的话,可以不用设置。

第六步:因为站内优化是可以控制的,做站内优化要页面相关性的做下内链,不相关的就不要做了。这样可以有效的提升相关长尾词语和主关键词的排名。

第七步:到搜索引擎入口提交一下,并且和同类型的网站交换友情链接,做网站最基本的方法是先建站、再优化、最后再推广。这样的方式既符合网站自然发展规律,同时也不会被搜索引擎认为作弊,让网站可以更好的发展。

第八步:看网站是否符合用户体验,然后在做相应修改。网站改好后不要过几天又想去改,频繁修改对网站很不利,最好一次性改好。seo优化{站内+站外},

一.站内优化

1.做好HTML头标签;2.URL优化;3.网页内容优化;4.站内链接;5.友情链接;6.网站布局应重视相关性/权威性

二.站外优化

SEO站外优化主要从外链入手,外链是关键在搜索引擎排名中影响的重要因素,优质的外链一定要需要良好的站内信息来维持。站内外信息优化互补,是SEO中重要的权衡指数。

要做到上述这些工作全部有效完成,需要一个非常专业优化团队才能完全搞定!首先分析关键词。

建立长尾关键词词库,首先长尾关键词的挖掘方法,有很多种方法,例如第三方网站:5118、站长,百度相关搜索、统计,把长尾词挖掘出来之后,进行整理分类,然后建立一个关键词库。

布局关键词

根据整理的长尾词库,发布内容文章。

发布外链,友情链接交换。

网站seo优化关键词(郑州seo网站关键词优化)

网站SEO关键字设置方法

1. 关键字的选择

从访客的角度上思考关键字选择,应该突出关键字的针对性,准确性,竞争程度。

针对性:是针对访客可能使用的关键字类别;

准确性:是访客使用某一特定类别中的特定词或词组;

竞争程度:是搜索引擎搜索出的结果中,非本站页面;

当访客在使用搜索引擎时,一般都会尽量把想要搜索的内容描叙得尽量的详细,已确保其能够马上得到最符合要求的效果,因此访客在使用关键字时,都会具有一定的针对性。例如:过敏性鼻炎患者,可能搜索的关键字是较为准确的“过敏性鼻炎”,而非“鼻炎”,所以我们在选择这个关键字时,应该是突出“过敏性鼻炎”。当然,过敏性鼻炎可能还有其它种类的细节名称,在选择关键字时也应该依照以上所述,关键字的针对性和准确性。同时对于这种关键字,因为有详细的分类,竞争度可能就会比相对泛泛的词小很多,也容易在相对较短时间里得到一个较好的排名。

2. 页面关键字侧重点

一个网页应该是有明显的侧重一些关键字,如此可以提成改关百度seo排名优化软件化键词的权重,避免网页内容泛泛平常,没有重点。所以不要想在一个页面或几个页面里能做上所有的关键字,那是不可能的,因此单个页面在使用关键字时,最好只选择2个3个词作为主要关键字。侧重这几个关键字进行合理的重复,提升权重。

3. 关键字如何重复

关键字的重复在于凸显网页内容与关键字的相关性,对于重复的度也并非有一个绝对的要求,因此书写是可以依照个人的习惯。就一般要求而言,关键字比例是控制在内容文本量中的3%-7%左右,而且重复时不应当对一个词或词组反复无意义重复。

技巧性的重复,利用关键字语义和分词技术对关键字进行可阅读式的重复,及可以拆分目标关键字(下一节将详细介绍),但请注意此中做法会降低目标关键字原有组合意义,可能会降低关键字相关性,所以拆分关键字是在目标关键字被多次重复后可使用的方便着重阅读式的重复。

4. 关键字在内容中的书写技巧

对于目前主流的搜索引擎的搜索方式,例如Baidu, Google等,都是以关键字匹配方式进行,因此在书写网页内容时,需要注重关键字的重复,即同一个关键字在网页正文中,不同的地点出现次数,而重复的多少,视比例和文本量而定,即重复不宜过多而导致搜索引擎认为关键字堆砌,也不能太少而导致搜索引擎认为关键字匹配度不够高。

关于对关键字的突出表现,即对目标关键字进行代码上优化,例如使用权重较高的标签

等。

5. 关键字语义及分词技术

搜索引擎的下一个发展趋势为语义搜索,今年的微软收购语义搜索引擎公司Powerset就是一个很好的例子,语义搜索即根据搜索者提供的关键字来分析搜索者的搜索意图来返回相关搜索结果。语义的简单举例例如:“不孕”,其语义相近的会有“无法怀孕”、“不能怀孕”等字体,因此,现在对关键字的选择上同样也要注重相近语义关键字,两者相互结合。

关键字分词技术,即对较长的关键字进行切割得到多个关键字,然后以这多个关键字自由组合或单个开始匹配网页内容,例如“网络推广技巧”,可分词为“网络”、“推广”、“网络推广”等,因此在编辑网页内容时,也要适当注意分词使用,以提高目标关键字的出现频率和同时避免关键字无意义重复或过多重复。

6. 关键字内容段落原则

一篇文章中,对于有大篇幅描述的一般都是有分量的内容,搜索引擎也会思考这些,因此在文章篇幅里,将关键字排列在字数较多的段落里会得到更好的优先权,参考数额可以用:一个1000字左右的文本内容,其中一个段落里大于200字的段落会受搜索引擎的重视。

7. 内容原创及转载

搜索引擎重视的是内容,网站的内容不管是本身也好,是搜索引擎也好,都是其生存的根本,良好的内容不仅能提高访客浏览意愿,也能提高搜索引擎的青睐。

原创容易理解,这里着重要注意转载信息流推广的内容,搜索引擎在判断转载内容时使用的比例为80%左右,及两篇文章相似度在80%左右,就可以判断其中有一篇是非原创,搜索引擎会按照文章的收录时间来判断那篇是原创的。

对于非原创内容,搜索引擎会使用的措施为降低权重处理,严重者甚至不予收录,因此注意内容的原创和对转载文章的相应修改或补充,是内容编写的基本要素。

8. 避免过多宣传性用语

类似“最好的”“最大的”“最优秀的”词语,并不具备太多是实际意义,访客也并非一定喜欢这样的内容,而且在文本内容中,也会占用一定的比例,降低关键字权重,特别是在重要权重标签中表现更加明显,因此在一些比较重要权重标签里,应尽量避免对这些词语的使用。类似标准也可以用<keywords><description>元数据标签书写。</p><p>9. 地域性标示</p><p>搜索引擎会有地域性的判断,在付费排名里面就有很好的证明,同时,访客也有可能会特定的搜索使用特点区域限制,例如:访客在深圳,肯定会优先选择深圳本地的网站,那么关键字中就可能就会出现“深圳”词组,如此即提高了关键字匹配度,也降低了没有地域关键字的竞争度,即使是无“深圳”词组,也并没有太过影响目标关键字的比例权重,对排名优化是百利而无一害。</p><p>10. Description, keywords, Title</p><p>Description, Keywords, Title标签中关键字的应用。</p><p>Description, Keywords 已经没有像以前那样被搜索引擎重视了,但是作为网页中的标准元素,还是有必要对其进行认真的书写,Keywords是该页中的关键字列表,里面的内容为侧重关键字、关键字重复、地域性关键字等,字数控制40内,只需要重复好着重的关键字,视情况重复7次就好,罗列访客可能会使用的关键字组合和与网页内容相关并且内容中有重复的关键字组合,字数不要超过这个数字就好,description是改页中主要内容文本的一个简单描述,字数控制在100内(汉字)。</p><p>Title关键字书写相对Description, Keywords来说,重要很多,书写标准请遵守以下格式:[网页内容主题,含侧重关键字] – [网站名称。记住,避免宣传性词语!如:网络推广技巧_网络营销方案-张荣SEO博客</p><p>总结,其实搜索引擎是一个机器的访客,它会尽最大程度的去模仿访客所看到的内容或需要的内容,更具一定的算法得到类似体验度,匹配度数据等来确定排名顺序,因此文章内容的书写始终还是基于为访客浏览着想,访客体验度高,那么最终也会得到搜索引擎的青睐,这是一个长期的工程,也是整体SEM体系中至关重要的工程。</p><p>以上为关键字选择和书写技巧,在实际应用,还需要根据网络搜索反馈进行进一步筛选,以求关键字竞争度、搜索量最优化。第一个是这样吗?换成”心理”,行为心理/异常心理/心理异常/儿童心理。这样来算”心理”这个关键词不是堆砌。你说他的排名比你好,因为排名关键密度只占排名原因的一部分。</p><p>第二:我觉得应该设成XX减肥因为摄像跟减肥没关连,你可以重新写一篇原创关于XX摄像的。注意原创对排名很重要。</p><p>第三:我不知你的网站和你关键词竞争性,无法给解答。你设置关键词应该考虑一下用户想找到你的产品会用什么词。</p><p>我也是刚学seo不久的。说的不好请不要介意。</p><p>楼上说的王通seo的书,我刚知道seo的时候看过,没什么好的,不知虚有其名还是书随便乱写</p></div><div class="post-tags my-3"><i class="iconfont icon-tags 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class="d-none d-md-inline-block text-xs" >cholin</a><div class="flex-fill"></div><div class="text-muted text-xs"> <span class="views mr-1"><i class="iconfont icon-chakan mr-1"></i>196</span></div></div></div></div></div></div><div class="col-6 col-md-4"><div class="card-post list-item"><div class="media media-4x3 p-0 rounded"> <a class="media-content" href="https://nav.hxii.cn/3358.html" data-src="https://img0.baidu.com/it/u=646696848,2244310536&fm=253&fmt=auto&app=138&f=PNG?w=499&h=299"></a></div><div class="list-content"><div class="list-body"> <a href="https://nav.hxii.cn/3358.html" class="list-title text-md overflowClip_2"> 网站优化排名网站(网站排名优化需要多久) </a></div><div class="list-footer"><div class="d-flex flex-fill align-items-center"> <a href="https://nav.hxii.cn/author/2" class="flex-avatar mr-1" > <img data-lazyloaded="1" 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class="d-none d-md-inline-block text-xs" >cholin</a><div class="flex-fill"></div><div class="text-muted text-xs"> <span class="views mr-1"><i class="iconfont icon-chakan mr-1"></i>213</span></div></div></div></div></div></div></div></div></div><div class="sidebar sidebar-tools d-none d-lg-block"><div id="about_author-3" class="card io-sidebar-widget about_author"><div class="widget-author-cover"><div class="media media-2x1"><div class="media-content" data-src="//gitee.com/iowen/ioimg/raw/master/banner/wHoOcfQGhqvlUkd.jpg"></div></div><div class="widget-author-avatar"><div class="flex-avatar"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI4MCIgaGVpZ2h0PSI4MCIgdmlld0JveD0iMCAwIDgwIDgwIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" alt='' data-src='https://cdn.iocdn.cc/avatar/041de719f02a57d55eaf5d242346c20b?s=80&d=mm&r=g' data-srcset='https://cdn.iocdn.cc/avatar/041de719f02a57d55eaf5d242346c20b?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' decoding='async'/></div></div></div><div class="widget-author-meta text-center p-4"><div class="h6 mb-3">cholin<small class="d-block"> <span class="badge vc-violet2 btn-outline mt-2"> 管理员 </span></small></div><div class="desc text-xs mb-3 overflowClip_2"></div><div class="row no-gutters text-center"> <a href="https://nav.hxii.cn/author/2" target="_blank" class="col"> <span class="font-theme font-weight-bold text-md">6960</span><small class="d-block text-xs text-muted">文章</small> </a> <a href="https://nav.hxii.cn/author/2" target="_blank" class="col"> <span class="font-theme font-weight-bold text-md">0</span><small class="d-block text-xs text-muted">评论</small> </a> <a href="https://nav.hxii.cn/author/2" target="_blank" class="col"> <span class="font-theme font-weight-bold text-md">2M</span><small class="d-block text-xs text-muted">浏览</small> 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